1,maererano nekambani yekutsvagisa Kearney, zvemagetsi zveUS (kusanganisira zvikamu) zvekumashure zvakasvika madhora mazana maviri nemakumi mashanu emadhora.
Nhau pamusoro pemagetsi ekugovera cheni hazvisi izvo zvazvaive kare.Munguva yakapfuura, pakanga pane nhaurirano huru ye "kushomeka kwekushandisa" uye "kukanganiswa kwekupa", asi iko zvino kune imwe nhaurirano ye "yakawandisa inventory" uye "nzira yekushandisa inventory".Vagadziri vemagetsi uye vatengesi vechikamu vanga vachangobva kubuda mu "kushomeka kwepakati" uye vakazotambura nekudzoka mushure mekutenga kwekutya.Sekureva kwaKearney, kambani yekutsvagisa, iyo US yemagetsi inventory backlog, kusanganisira zvikamu, yasvika madhora mazana maviri nemakumi mashanu emadhora.
Muchokwadi, kusagadzikana kwakatanga panguva yeCCIDID-19 denda, apo zvikamu zvakaunzwa zvisingaite.Panguva imwecheteyo, zvinhu zvisingatarisirwi zvekunze zvakakonzera zvakanyanya sarudzo dzevatengi dzekutenga.Semuyenzaniso, kudiwa kwenharembozha kuri kutyaira mari mukushanda kubva kumba, uye vatengi vari kuyedza kuita kuti kuvhara kugamuchirwe nekutenga zvemagetsi zvevatengi zvakaita seTVS, midziyo midiki yemukicheni, zvigadzirwa zvekusimbisa muviri, mafoni uye mahwendefa.Shanduko idzi, dzakasanganiswa neiyo bullwhip athari, dzine simba renguva refu pane zvigadzirwa zvemagetsi mumakore anotevera.
Indasitiri yemagetsi haisati yazivikanwa kune boom-bust cycles, asi denda rekoronavirus chiitiko chisina kumboitika, uye kunyangwe nemaitiro akanaka ekufanotaura uye nzira dzekutonga, indasitiri haina kugadzirira kukanganiswa kwekupa uye kushomeka kukuru kwepakati.Mukuona kwePS Subramaniam, mubatsiri muKearney's Strategic Operations and Performance Practice, kuenderera mberi kudiwa kwemabhatiri emotokari yemagetsi uye machipi eAI kunogona kutungamira kune yakafanana "boom-bust" kutenderera.
2. Indasitiri yemagetsi inofanirwa kukunda sei kusagadzikana kweindasitiri?
· Rongedza kufanotaura
Maitiro ekurongeka muketani yekugovera ndeyekusangana nezvinodiwa mune ramangwana, uye iko kurongeka kwayo kunowanzoenderana nekurongeka kwekufanotaura.Nhasi, "kugovera data" mumagetsi ekugovera cheni kwave kufambira mberi, uye zvishandiso zvakaita seartificial intelligence (AI) uye kudzidza muchina (ML) zvakanakisa zviwanikwa zvekuchera data.Kufembera kusiri iko kwekuda kunogona kutungamirira kune kurongeka kwakashata uye nemitengo isingaite.Muchokwadi, zviratidzo zvekutanga zvekuwandisa, senge vatengi kuodha, zvinogona kubatsira cheni yekugovera kuronga (kana paine kuwedzeredza mune imwe chikamu chekutengesa cheni, yambiro yekutanga inogona kutorwa uye matanho akakodzera anogona kutorwa kudzivirira zvinogoneka. kushomeka kweramangwana kana kuwanda kwezvinhu uye mamwe matambudziko.Yambiro yepakutanga iyi inobvumira ketani yekugovera kuronga zvirinani kugadzira uye kugovera mune ramangwana kuzadzisa zvinodiwa nevatengi uye kudzivirira kurasikirwa kusingakoshi).
Nekufanotaura kunoenderana, iyo yemagetsi inopa cheni inogona kushandisa mari pazvinhu "zvekucheka" zvinhu, senge zvigadzirwa zvemhando yepamusoro, vashandi vakadzidziswa, uye nekuvandudza kurongeka kwechokwadi nekuongorora mafambiro e data, pane kungovaka, kutonga, uye kuronga hesera.
· Gamuchira otomatiki
Mazhinji macheni ekugovera ave kuita shanduko yedhijitari.Iwe unogona kufunga kuti indasitiri yemagetsi iri pamberi peshanduko yedhijitari, asi varapi vachiri kutyaira kusanganisa kusanganisa kwevashandi vekubatsira maturusi uye maturusi ekuunganidza data.Aya matekinoroji anogonesa vatori vechikamu chekutengesa kuti vazive zvakanyanya nezve izvo kana zvichapera basa.
Magetsi ekupa cheni anofanirwa kurongedza kuburikidza neakawandisa hesiti, uye "yakarongwa kuregedza" mukugadzirwa kwemaindasitiri kunogona kutora zvikamu uye zvigadzirwa zvakapedzwa kubva pamusika, kunyangwe zviri zvitsva.Ne otomatiki uye smart tekinoroji stacks, maneja anogona kukurumidza kuwana ruzivo rwekuti ndezvipi zvikamu uye zvigadzirwa zviri kubuda muhupenyu, zvichibatsira vatambi mukati mese rekupa cheni kuchengetedza kuoneka kunoenderana.Ehe, kushandiswa kwemarobhoti kutarisisa uye kurongedza eventory mumatura kunozowedzera kuunganidza inventory inobata mitengo.
· Tarisa pane zvinokosheswa nevatengi
Cheni dzekutengesa dzinofanirwa kufunga nezve "maitiro avanogona kunyatsofanotaura kudiwa nekuwedzera kufanotaura uye ruzivo rwevatengi."Kungave kutenga vashandi kana mamaneja, vatambi vari muchikamu chekutengesa vanofanirwa kuongorora mamwe mafambiro uye kuona hukama pakati pemaitiro akasiyana.
Somuenzaniso, kukwira kwemitengo kuri kuchinja nzira yokutenga nayo vanhu vemazuva ano.Vanhu havadi kutenga zvinhu zvinodhura, uye zvigadzirwa zvemagetsi zvinowanzova nemitengo yakakwirira.Tingatarisira sei kuchinja uku pachine nguva mberi?Pane izvi, fungidziro yehutano hwehupfumi hwenyika inogona kunge iri ratidziro yakanaka, uye zvimwe zvinotariswa zvinoenderana nekukosha maitiro.
Old Navy, semuenzaniso, yakaona kuti yaive yakawandisa payakatanga kugadzira hukuru hunobatanidza nezvinodiwa nevatengi kunze kweindasitiri mupfungwa - kusiyana, kuenzana, uye kubatanidzwa - asi pasina data rekutengesa rakabatana nehukuru hutsva kuitsigira.Kunyange zvazvo kufamba kwacho kwaiva nechinangwa chakanaka, kwakaguma kwaita kuti mbatya dzive dzisina kutengeswa uye dzichigadzira tsvina yakawanda.
Indasitiri yemagetsi inogona kudzidza kubva pamienzaniso iri pamusoro kuti itarise kana vatengi vakagadzirira kubhadhara zvakanyanya kune zvigadzirwa zvinogoneka mumamiriro ekutarisa kwepasirese kusimba.Pane chero data iripo yekuzivisa sarudzo dzehutungamiriri hwepamusoro?
· Kunda inventory overhang
Pamusoro pezvo, Kearney akanyorawo nhevedzano dzenguva pfupi uye dzenguva refu zviito izvo makambani anogona kutora kuti adzivise kukura kwezvinyorwa uye kugadzirisa mazinga ezvinyorwa:
Zvichangoitwa:
Gadzira zvinyorwa "war room";
Kuvandudzwa kwekuonekwa kwezvinhu (mukati nekunze);
Deredza zvinhu zvinopinda (kanzura / kanzura maodha);
Kubvisa yakawandisa uye isingachashandi hesera (kudzokera kune vatengesi, kutengesa kune vepakati);
Kurukurai nevatengi kuti vatumire yakawandisa hesera / kuwana mari yekufambira mberi.
Chiito chenguva refu:
Kusimbisa maitiro ekushanda, kusanganisira kushanda mari incentives;
Gadzirisazve zvirongwa zvekuronga;
Kuvandudza kugona kufanotaura;
Dhiraivha kutengesa kukura;
Kugadziriswa kwekupa, kugadzira uye kugovera network.
Muchidimbu, kugovera ketani kuwanda kwekutengesa kunogona kudzikisa mutengo wezvikamu nemidziyo, izvo zvisingaenderane neiri kuenderera bhizinesi revatengesi vechikamu uye vagadziri vezvigadzirwa, uye yakagadziridzwa kugovera data uye kurongeka kwezviratidzo zvekudiwa kunogona kubatsira iyo yese yemagetsi ecosystem.
Nguva yekutumira: Zvita-26-2023